ORHL: The Four Ways Your Brand Disappears Inside an AI Answer

The AI Visibility Index 2026 records content and representation gaps under its research rubric. That rubric is separate from current ORHL response classification. Use historical gaps as review leads, then capture and verify the actual present-day condition before reporting an Omitted, Replaced, Hallucinated, or Zero Leads result.

Highlights

• ORHL distinguishes Omitted, Replaced, Hallucinated, and Zero Leads conditions.
• Historical research gaps are separate from current response classifications.
• Each recorded condition needs the original answer and the evidence supporting its diagnosis.

ORHL makes four observed conditions easier to review. Omitted and Replaced describe absent-brand recommendation states. Hallucinated and Zero Leads are quality flags on an answer that names the brand. The framework identifies the kind of problem to investigate; it does not attach a proven cause to the answer.

Omitted: you are simply not there

Omitted means the brand is absent from an eligible response. Save the prompt, answer, platform, country, and date, then check whether the brand genuinely fits the buyer’s criteria. A historical Low-inclusion rating is not automatically an Omitted state, and a gap count does not establish how many buyers were lost.

Replaced: a competitor holds your slot

Replaced means the tracked brand is absent while an eligible competitor occupies the recommended position. Confirm that the brand fits the buyer’s criteria before treating the result as a problem. The label identifies a competitive observation, while its cause and business effect need separate evidence.

Hallucinated: the model gets you wrong

Hallucinated flags a false statement about a brand that the answer names. Verify the disputed claim against a dated primary source and retain the captured wording. If a cited page is wrong, seek a correction there. An uncited falsehood may have another origin, so do not assign a source without evidence.

Zero Leads: you appear, but it goes nowhere

Zero Leads is a reader-path judgement. A brand can be recommended and still offer the reader no usable way to reach it or inspect supporting information. Check links and named sources in the displayed answer. This flag is separate from Brand Citation Score, which measures extracted brand-owned or brand-supporting citations.

How to tell which one you have

Record the eligible prompt, complete answer, platform, country, date, and source links. Assign the primary state and any quality flags using explicit rules, then verify material claims. Across a prompt set, different responses can carry different conditions. A single average would conceal those details.

Next steps

 Start GEO growth with NeuroRank.